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GOURMET
PURSES BENEFIT
BREAST CANCER RESEARCH, AWARENESS
PurSé...original,
one-of-a-kind and limited-edition purses
The first time I wore one
of my handmade purses out in public, three women admired
it enough to ask me for a business card. So I went home
and made 30 more purses on
my kitchen table. I totally ceased all cooking
and took up purse-making. It struck me that anyone stumbling
upon the colorful chaos spilling from my kitchen cabinets,
table, pantry, countertops and walls might think I was running
a purse bakery. Now, as my family and friends would be quick
to tell you, I'm a flattery-powered device.
It's
true I make them with the finest
ingredients -- luscious upholstery fabrics
and trims, rich silks, appliqués, ribbons, lace,
vintage costume jewelry and buttons, metal,
gems, shells, paint, craypas, decoupage, and "found
art." And they do look good enough to eat -- though
I don't recommend it. The purses
are gift-wrapped in cake boxes tied with ribbon,
and for those who want to have their purse and eat it, too,
deluxe gift-wrapping includes a large, colorful, frosted,
purse-shaped cookie made by a local cookie baker.
A
business communication specialist and self-taught
mosaic artist, I had long wanted to try my hand
at making purses but was handicapped by my inability to
sew. When I stumbled upon
some wicker totes, I solved that problem
and now use them as bases for embellishment, creating original,
one-of-a-kind and limited-edition purses.
What flatters me most is that when women see them they know
immediately the purses are
not mass-produced, because they're not like
anything they see at the malls. They have a great appeal
particularly to women who collect purses, who are fashion-conscious
and who don't like run-of-the-mill anything.
Women
love them so much, in fact, that they've been known to snatch
them right off my arm or out of my shopping cart and exclaim,
"I love your purse!"
That scenario has repeated itself more than once. My customers
also have a tendency to buy them two at a time.
When one of my closest
friends was diagnosed with breast cancer, I decided
to use my purse-making hobby to benefit breast cancer research,
education and awareness. Each year, 200,000 women are diagnosed
with the disease and 40,000 women die from it. I believed
I could use my writing, graphic design and public relations
skills to market the purses directly, donating
$10 from the sale of each wicker-based tote to charity.
I
set a "pursonal" mission to raise $5,000 for The
Cause.
And that's how the PurSé project was born.
Currently, most of the purses are
wicker-based, though other models are in production,
including all-fabric totes and sling bags, as well as child-size
canvas purses.
The purses are available online at www.pursebakery.com,
where you can view photographs
and descriptions, shop online through PayPal, or download
the current catalog. Subscribers to my email list get the
first peek at new designs, are entered into a drawing for
a $25 gift certificate, and receive notices about events
and invitations to private viewings. |
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| Dena
"Dee" White is an award-winning business communication specialist,
mosaic artist and purse baker. Through her Raleigh, North Carolina, company,
Dena White & Associates, she has provided consulting services to numerous
nonprofit organizations and corporations.
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| Primarily
a writer, over the years she's written about everything from golf swings
to mood swings and lots in between: swine production, high-tech measurement
and control, politics, telecommunication, Southern history, finance, great
causes, the arts, humor, and relationships. She is the founding leader of
ICA, the Independent Communicators Alliance, formerly known as FIND. The
PurSé project is her "pursonal" mission to raise money
for breast cancer research, education and awareness.
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