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Lee Alcorn, AXA Advisors

Becoming a Knowledgeable Investor

How much do you know about investing? Do you rely on someone else to take care of your financial future? Do you put off thinking about retirement planning, estate planning and other financial matters because you have too many other priorities? If you do save and invest, are you saving enough and investing wisely?

If you haven’t taken charge of your financial future, consider this: in every age group, more women than ever are living alone (US Census, 2000). At some point in their lives, most women will have to manage money on their own. The worst time to learn about financial planning is when there is a crisis—divorce, death or other major change in your life situation.

Investing philosophy

When women manage their own money, they are often very good at it. For example, a study by the National Association of Investors Corporation showed that all-women’s investment clubs achieved average annual returns of 32% vs. 23% for all-men’s clubs!1 (Past performance is not a guarantee of future results.)

Women are potentially good investors because:

Women ask questions. Women tend to be systematic about investigating investment options and some women aren’t afraid to admit they don’t understand. There does seem to be a willingness on the part of women to ask questions before they take action. For example, one study showed that women spent 40% more time researching their investments than men.1
Women tend to stay the course. Investment success means riding the ups and downs of the market and women seem likely to do so. For example, another study found that men traded stocks in their accounts 45% more than women.1

Taking the first steps

If you’ve never managed your money, now is a good time to start. There are hundreds of good books and websites on the fundamentals of investing (some written specifically for women). Even married women whose husbands do all the family investing should at least be aware of what those investments are. If you’re married, make sure you know as much about your family’s finances as if you were managing the money yourself —because you may have to someday.

Finding a trusted financial professional can be a great help. Here are some questions you should be able to answer with the help of a financial professional or on your own.

How much money do you need to save for short-time goals (emergency funds, new car, etc.)? How should that money be invested?
• How much do you need to invest for long term goals (college for kids, retirement)? How much should you add to your savings each year? What kinds of investments will help you work toward your goals? What is the potential risk and potential return of these investments?
• How often should your investment mix be examined? When should you make changes?
Should you have a retirement plan separate from your husband’s?
• What would the consequences be in the event of a divorce or death of the primary earner? Do you have an estate plan? Is it up to date?
Do you have provisions for the financial care of dependents (children, aging relatives) in the event something should happen to you or your partner?

Like any skill, successful financial planning takes a willingness to learn and some experience. After all, you didn’t become an experienced driver overnight, either. Just as with learning to drive, it may take some time to get the hang of managing your finances. But learning what your financial goals are and how to reach them, whether on your own or with a professional, is too important a life skill to put off.

1 “Are women better investors than men,” BBC News, 18 May 2001.
Becoming a Knowledgeable Investor
GE21622 (10/03) (Exp. 10/05)


Lee Alcorn offers securities through AXA Advisors, LLC (member NASD, SIPC) and offers annuity and insurance products through an insurance brokerage affiliate, AXA Network, LLC and its subsidiaries. Alcorn is licensed to sell insurance in the following states: NC,FL; is registered to offer securities in the following states: NC, FL and is registered to offer investment advisory services in NC, FL.

AXA Advisors, LLC does not provide legal or tax advice. Please consult your tax or legal advisor regarding your individual situation.

Lee Alcorn 
AXA Advisors, LLC
One Park Drive,
Research Triangle Park, NC 27519

lee.alcorn@axa-advisors.com