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Cooking
Up a Computer System
In last month’s
issue my article began to explore the similarities
between cooking and technology. In this
article, I’d like to explore that analogy a little
further.
Who
Are You Feeding and What Do They Want to Eat?
Any good chef will
start with what she needs to create – an entrée,
a dessert, a full-course dinner? How many does she
have to feed?
For
your computer system, look at what you need to accomplish.
Do you provide professional services so client relationships
are where you spend the most time? Are
you a retail store in which your inventory/sales system
is at the heart of your business?
When
you plan a meal, you typically start with one main
item and prepare the rest of the meal around that.
For example, a typical American
meal will have a
meat as the main item with side dishes that
complement that meat. You would also choose a main style
(Southwestern, Chinese, French, etc.) and have dishes that
enhance the flavor of the meal as a whole.
You want to do the
same with your computer system. You want hardware
and software that work together so the whole is greater
than the sum of the parts. Tricia’s
Rule #1 is Never Retype! That means your
contact manager, which stores all of the contact
information, history, etc., should
be able to use your word processor and email program.
Your POS system should talk to your customer database. You
want to be able to move information between applications.
And, you want hardware that provides enough “gas”
to run the software.
Another area to consider
is information access. How
many people need access to the same information?
How current does that information need to be? Where
are you and your employees? In the office?
Around town? Here, there, and everywhere? How often and
from where do you need to access your information?
The answers
will determine what software and hardware you need.
It will also help you figure out what support you need –
in-house and externally.
What else do you need
to do? Do you want to create information products to complement
your services? How do you
want to produce and distribute those products?
Again, your answers inform the choices you make on what
hardware and software you need to buy, or they
will help you get even more return on the products you already
own.
A
good chef will figure out what kind of crowd she’s
feeding. Are they a scrambled eggs kind of group?
Are they a little more sophisticated and prefer an omelet?
Or, are they high-end and
prefer a crepe?
For you, that means
looking at your business, what you need to accomplish, and
your level of reliance on
technology. If you are in the trades (a
plumber, electrician, etc.), your customers don’t
expect everything to be computerized. They just
want their drain cleared. Back in your office you’ll
want a functional system that gives you the information
you need and prints out some reports and customer statements.
If
you provide professional services like accounting or consulting,
your clients’ expectations are much higher. They
expect you to have high quality printed materials. They
expect you to be able to communicate with them in a variety
of ways very quickly. They expect you to have immediate
access to not only their information, but the latest information
in your field. No scrambled eggs for this crowd.
They want crepes, preferably with a lobster filling.
What
Ingredients Do You Have?
Finally,
the dish you have ultimately
will depend on your ingredients. For your
computer system, that means looking at the hardware and
software you already own as well as what you’re prepared
to buy.
It means looking
at the support you require. Evaluate the quality
and cost of that support. Do you have someone in-house who
can manage things? Will you rely on a vendor? Are
there consultants in the area who can support your choices?
Do you have choices? What
are your training options?
I suggest clients
find local support (including training) for any
software they buy. If the company providing the
software only has one office across the country, and that’s
it for training and support, it usually will be slow, inadequate
and/or very expensive.
Let
the Feast Begin
Obviously,
a few eggs can end up in very different dishes depending
on the crowd as well as the cook. Assess
your needs, skills and ingredients, then blend them together
into a dish that tastes right for you.
And, don’t forget
– those eggs are going to get broken in the process
of preparing that dish! |