As
a business professional you probably dream
of meeting a titan of your industry and pitching
your idea for a lucrative partnership. But
would you be prepared to close the deal if you did
run into the client of your dreams?
In Perfecting
Your Pitch, Nancy Michaels demonstrates step-by-step
how to close the deal
of a lifetime by making the pitch of a lifetime.
Her 10 proven strategies show readers how to execute
their pitch by following each phase of new business
development: preparation, presentation, and
post-pitch follow-up.
Perfecting
Your Pitch offers inspiring stories, real-life
examples, and proven strategies in each phase of business
development. It breaks
down the process of building business into easy steps,
including:
Before:
• Identifying
ideal prospects.
• Reaching top-level
people within a prospect’s company.
• Seeing and being seen in the prospect’s
network.
• Cultivating
relationships with potential allies.
During:
• Showcasing
your expertise.
• Submitting an
outstanding proposal.
• Anticipating questions and
concerns
After:
• Persistently
following-up with prospects while maintaining their
respect.
• Applying creative
marketing in all areas.
• Turning all clients into
advocates (taking the testimonial one giant step forward).
A
successful business is one that is constantly being
built and improved upon. Perfecting
Your Pitch offers easy-to-follow instructions
for doing this, making it the essential handbook for
any business professional who understands the importance
of developing new clients or customers. |
