Publisher's Letter

Contributors


A Deployable Asset:
Meet Captain Sherrell Murray

1. Gifting and Receiving
2. Rebuilding: The Genius of Your Inner Wisdom
3. Entertaining at Home for the Holidays

1. Make Work Group Culture Work for You
2. Surviving the Office Bully
3. Personal Bias in the Workplace: How it Affects Our Interaction and Communication With Others

C’mon, Let’s Laugh!

1. Teacher Recruitment and Retention in North Carolina, Part 3
2. The College Search: Where to Begin

1. Winning Ideas from Winning Women with Lorraine Stephens
2. Commercial Lending: Business Borrowing–Important Factors to Consider (Part 4 of 4 Articles) 

1. Gratitude and Grace: The Yogic Perspective
2. Sister to Sister: Everyone Has a Heart Foundation Encourages Women to Get a Heart-Health Check
3. Five Holiday Hints
4. Oh, Happy Day!
5. Five Strategies for a Balanced and Joy-filled Holiday

1. Who Owns the Stormwater?
2. Avoid Getting Lost in Translation
3. ADD and Coming of Age: A Mother’s Dilemma
4. Lett’s Set a Spell: Holiday Memories and Timeless Traditions

Joy: The Angel Sounds

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Personal Bias in the Workplace: How it Affects Our Interaction and Communication With Others

Different strokes for different folks.

Bias is defined as “a preference or assumption that inhibits impartial judgment.” We all have them; our biases color the way we perceive things around us and affect how we react to those who are different from us. Because we work in a country that has an influx of multicultural, multi-denominational and socially diverse populations, the extent in which business professionals’ biases interfere with work is important to understand.

According to the 2000 Economic Census, the 20.8 million businesses in the United States contain a workforce which is 48% female, 2.9% American Indian, 51% African-American, and 11% Hispanic. Business professionals today work with people who act, talk, dress, and eat differently from what they are accustomed to.

It is no longer the standard “American Way” of doing things.

This way of thinking can bring a unique and complex set of challenges to a work environment.

Bias develops because we innocently assume “our” way is the “right” way. We are not aware or knowledgeable of other beliefs and values, only of our own. It is human nature for people to have the tendency to act and choose what is familiar to them over what is unfamiliar. However, it can create great barriers, especially in the workplace.

Bias in the workplace can have enormous negative consequences, including litigation, loss of employees, and loss of clients. Failure to understand differences in beliefs and values may lead to lawsuits. While this may or may not be warranted, the opportunity for a lawsuit increases with even the perception that services are not provided equally. Discrimination and injustice are major contributors to one’s personal bias at work. As well, preferences and personality clashes can be a source of bias, affecting work performance. Let’s use a simple example: Suppose one individual decides to use a black ink pen for a document over a blue ink pen, and another individual decides to use the blue ink pen. Is there a “right and wrong” pen to use? What about how one person takes in information differently from another, or even how one person lives her daily life? We fall into our own habits and live up to our own expectations, without being aware of the dynamics of differences.

The workplace is usually a diverse environment with different cultural backgrounds, and language may be a part of these differences. Business professionals can easily lose a valuable client due to language barrier. One may completely give up a working relationship due to the confusion and frustration of not understanding or not grasping what another person is saying. Ensuring that language is used that is inclusive or is a client’s preferred language could prevent a loss of a sale.

With dealing with personal bias, workers can experience uncertainty and discomfort. However, it involves taking risks and getting to know others’ feelings, perceptions and customs. There are no easy answers. Not understanding and appreciating individual differences can make everyone’s contributions less effective, and can make working as a team less productive and profitable. When you create a bias-free work environment, you learn to become flexible and adaptable. This effort demands an ongoing commitment to openness and learning.

People should realize that many differences in beliefs, values, and actions are the result of differences in style and culture, rather than being right or wrong. Rather than be concerned over the differences, we need to understand and value the perspective they give. In the workplace, begin to actively work toward eliminating bias by acting and speaking towards others in a way that is inclusive. You may also wish seek out consultation or help from individuals who are cultural guiders.

Everyone—regardless of race, ethnicity or gender—has biases. For the 21st century, workforce biases must be eliminated to minimize losses and maximize the ability to work as a productive organization. Bias will put your workplace at risk, which may cost you your profession as well as valuable and profitable relationships with others.


Tiyi N. Moori, a business advisor and productivity consultant, focuses on assisting small business owners and professionals with writing effective business plans and grant writing. Moori’s mission is to live life with passion and purpose and to inspire others to do the same while achieving financial success.

Moori participates in speaking opportunities by addressing business and professional organizations in the Triad. She inspires entrepreneurship and promotes leadership skills. Her achievements have been featured in the Chronicle, Triad Business Journal and other business media. Cathy Seaver, president of Effective Connection, describes her as a “committed, aspiring young professional who is making a change in the business community.”

Offering a rare blend of creative and strategic strengths, Moori has achieved exciting success in organizing and implementing business concepts and organizational development. She is recognized for her success in establishing “Networking for the Best” (NFB), an after-hours business organization, in 2003, and maintaining its membership.

Moori focuses on branding and performance of excellence. She has an active interest in publishing, marketing, and Latin dancing. Moori’s exceptional track record of business improvements is based on her philosophy of growth for change. Her favorite quote is “Say ‘no’ to the good, so you’ll have room in your life to say ‘yes’ to the great.” She is known for her abilities of team-building and quickly identifying areas of improvement.

Moori received her Bachelor of Science from the East Carolina University in Cytotechnology (the study of the structure and function of cells), with aspirations of owning a reference laboratory design for cancer research. Moori remains connected to the community through her service to several organizations, including the Winston-Salem Chamber of Commerce, United Way Board of Directors, and Winston-Salem Junior League, Inc. She was recently featured in the Triad Business Journal’s “40 Leaders Under 40” and “People on the Move” in Winston-Salem, where she resides.