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Fill
the Bus
Calling all active
and concerned parents of their child’s education!
Want to make a difference in the lives of teachers? If your
answer is yes, then it’s time to get on the
bus!
Six years ago, as
a concerned mother of a grade school student, I
noticed the large volume of supplies my son needed for kindergarten.
I realized that if we parents would not (or could not) buy
the supplies, schoolteachers often did.
I started a grassroots program called “Fill
the Bus,” which teams with local businesses to raise
funds and supplies for our local schoolteachers.
Having the resources
to make something happen, I developed the idea to
solicit donations of supplies and fill up a real school
bus with them, because it’s very visual. I want people
to remember the needs of our teachers, and a school bus
is a great reminder.
I proposed the Fill
the Bus idea in 2000 to the company for whom I work, VF
Corporation, and encouraged management to spearhead the
project the first year. As
a large company known to support education initiatives,
I knew VF Corporation could make a difference and set an
example for others. The first year’s campaign was
a huge success, filling many school buses and touching the
lives of hundreds of local school teachers.
To date, Fill
the Bus has collected and distributed over $500,000 in funding
and school supplies for Guilford County Schools. The program
matches a business with a school and provides the tools
and incentive ideas for companies to motivate their employees
to participate
and give either a monetary donation or classroom supplies.
An energizing and
enlightening community kickoff takes place in March each
year. Attendees are company representatives and
guest speakers that may include teachers, principals, and
business and community leaders. Many are shocked
to learn that, on average, a teacher will spend more than
$500 dollars of his or her own money on supplies for students
and classrooms. Many first-year
teachers spend over $700 dollars. This program
helps bridge that spending by providing items that the teachers
“wish” for. Typical
items may include hand sanitizer, tissue, dry erase markers,
arts, crafts, and the like, while others wish for items
that enhance the classroom environment—items such
as rocking chairs, carpet pieces, plants, CD players, and
puppet theaters, to name a few.
Needless to say, the
teachers love the program and so do the participating company
employees! All events to raise
funds or collect supplies take place in June and July, so
that deliveries may be planned for the first week of the
school year. Many teachers through the years have shed tears
of gratitude, referring to this program as “Christmas
in August.” Employees are often offered
incentives to give supplies. Company events have included
cookouts with a band, time off work to attend the movies,
a night out with the kids to a baseball game. In
exchange for admission, monetary donations are collected
or supplies are given. It’s a win/win both for the
employee and the teacher.
While the goal is
to match every school with a local business, organizers
focus on the neediest schools first and also try and match
schools and businesses that are relatively close in proximity
to one another. The idea is to encourage
the company/school match to extend beyond the Fill the Bus
program. In some cases, a company’s employees have
served as tutors or mentors in their Fill the Bus school.
With the program entering
its 6th year, I remind parents
to never doubt what a community can do when it comes together
to make a difference. If your community
participates in Fill the Bus, THANK YOU! If not, find out
how—or get involved with your child’s teachers
directly. Ask them what they wish for to enhance your child’s
learning experience (because many won’t ask otherwise).
Teachers are often unsung heroes who truly make
a difference in the lives of our children. Remember them
the next time you see a school bus.
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Kellie
Whelan is the corporate campus manager for VF Corporation, the world’s
largest apparel company, headquartered in Greensboro, N.C. She has served
the community as a volunteer for over 15 years. Kellie was named a “Top
40 Leader under 40” in 2001 for outstanding community service, has
served as PTA President for her son’s charter school, Phoenix Academy,
tutors a child once a week in reading and is the proud mother of her 10-year-old
son, Christopher, and two stepchildren, Richard, 11, and Elizabeth, 9.
She resides with her husband Rick in High Point, N.C.
For more information about the Fill
the Bus program, contact Kellie Whelan at kellie_whelan@vfc.com
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