Publisher's Letter

Contributors




1. Encourage Citizenship: Special Excerpt from The Truth about Parenting: Navigating the Elementary Years*
2. Preparing Your Home to Sell: It’s All in the Staging
3. Considering Bonds as a Safe Haven?

1. Avoid Costly Mistakes by Becoming a Good Proofreader
2. Keep Poor Vendor Management from Impacting the Bottom Line
3. How to Love Your Job Anyway: Your GPS

1. C'mon, Let's Laugh!
2. Riding in on a Dinosaur

1. Notice for Parents: Your Child's Secret Electronic Life
2. Power Girls at Bennett: We’re Serious about Producing Women Leaders
3. Power Girls Global Summer Leadership Institute at Bennett College for Women.
4. LEARNING FROM INDIA: How Education Policy Has Impacted India’s Rise as a Global Economic Power part 5

1. What Are Friends For? Not Free Services and Products
2. Ten Tips for Getting the Most from Your Chamber of Commerce

1. Wellness Center or Day Spa—Which One Should I Visit?
2. Commikaze: Are You Committing Communication Suicide?
3. Lett’s Set a Spell: From Caterpillar to Butterfly

1. Projected Nursing Education Faculty for North Carolina
2. Who Pays for Stormwater?

The First Question

1. Interact Annual Women’s Doubles event, “Tennis Classic 2006"
2. Habitat Charlotte’s Women Build: Fundraising and Volunteer Sign Up in Process for Sept. 9th Project

1. Summer Workshops at
McColl Center for Visual Art
July 8 and July 22

2. New Lawn Art by Doug McAbee at McColl Center for Visual Art
July – December, 2006



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Sarah M. Place

Considering Bonds as a Safe Haven?

After thirteen interest rate cuts, seventeen subsequent raises, and a change at the top of the Federal Reserve Board from the world-famous Alan Greenspan to the lesser-known Ben Bernanke, many bond investors have been left with their heads spinning. Add in the latest wild ride in the stock market and you will find many investors looking for an alternative place to put their money. Lately, there has been a lot of buzz on the financial channels, touting bonds once again. Since so many investors jumped into the bond market wholeheartedly after the last stock market crash, only to suffer the painful effects of rising interest rates, now may be a good time to review these securities before you put your hard-earned cash to work.

You may be asking yourself what a bond actually is. Is it like a CD? Is it a savings bond like the one that your Grandmother gave you? According to The Bond Market Association, a bond is a debt security similar to an IOU. When you purchase a bond you are essentially lending money to a government, municipality, corporation, federal agency, or other entity known as the “issuer.” In return for the loan, the issuer promises to pay you a specified rate of interest for the life of the loan (bond) and to repay the face value (also known as the principal) when it matures.

This sounds pretty simple, but like most investments, bonds are subject to several types of risk, some of which are covered here. Credit risk is a very important consideration. The borrower’s credit rating may very well drop below where it was when you purchased the bond and the borrower may even go bankrupt. (Enron, anyone?) The longer the time that an investor has to wait until the maturity date, the greater the opportunity to experience credit risk. If the borrower, or bond issuer, is a good credit risk, the bond is more valuable, and less valuable if the borrower is a poor credit risk. A bond’s market price will reflect any change in the likelihood that its terms will be honored. For example, bonds issued by the major airlines fell sharply in price after the tragic events of September 2001 disrupted the airline business (which has yet to completely recover).

In addition, many bonds may have “call features,” giving the issuer the right to call in the bond at a stated price beginning on specific dates—generally when interest rates fall—leaving investors subject to reinvestment risk, which has been to the detriment of many investors who planned to live off of the income provided when they originally purchased their bonds.

Some tax-free municipal bonds are subject to Alternative Minimum Tax (AMT). When considering an investment of this type, investors who are subject to AMT will want to pay special attention to tax implications, as this tax will reduce their overall anticipated rate of return. Please consult your tax advisor to learn more about your personal situation prior to investing.

As bonds investments begin to appear more attractive, perhaps the timeliest consideration that investors may want to review is interest rate risk. This is an extremely important factor to keep in mind in a rising interest rate environment. During this time, the price of bonds moves inversely to interest rates. Interest rates are set by market expectations for future inflation, money supply, and other economic factors. When interest rates rise, bond prices fall, and vice versa. Investors learned this lesson firsthand in 1994 when bonds suffered double-digit negative returns as interest rates rose and bond prices fell sharply.

Investors should keep in mind that bond investing involves total return—interest paid plus changes in price. For example, it is possible to own a portfolio of bonds paying a reasonable interest rate, yet the portfolio value can fall due to rising interest rates. If you need to sell your bonds during a period of rising interest rates, you will likely receive less money than you would if you held your bonds to maturity.

For more information on the risks and rewards of bond ownership you should contact your Financial Consultant. Take care to become fully aware of all of the risks as well as the rewards before you purchase a bond or any other investment product. Remember that knowledge is the key to your financial future.

The topics covered in this article are for discussion and information purposes only. Clients should take special care in understanding all of the risks involved prior to investing. Nothing contained herein should be considered as an offer to buy or sell any security or securities product. Place Trade Financial, Inc. does not provide legal or tax advice. Please consult your own tax and/or legal advisor prior to investing. This article contains links to other web sites. Place Trade Financial, Inc. is not responsible for the privacy practices or the content of such web sites. Please contact Place Trade Financial at 1-800-50-PLACE for further information. Place Trade Financial, Inc. is a registered broker dealer. Member NASD, SIPC.

Sarah M. Place, MBA
President & CEO
Place Trade Financial, Inc.

Sarah M. Place, MBA, has over seventeen years experience in the financial services industry. In addition to gaining valuable knowledge as an International Mutual Fund Accountant for a major global asset management firm in Boston, her experience includes working with individuals and with businesses in a variety of investment planning areas. While she has vast experience working with stocks, bonds, mutual funds and other investment vehicles, her primary areas of focus include fixed income and 401(k)s.

 

 

Sarah is active in The Greater Raleigh Chamber of Commerce, including Leadership Raleigh (21); she is a member of the Louisa St. Clair Chapter of the National Society Daughters of the American Revolution and she has been involved in several different charities and local activities.

About Place Trade Financial, Inc.
Place Trade Financial, Inc. (Member NASD, SIPC) is a full service, discount brokerage firm based in Lillington, North Carolina, with a branch office in Raleigh, NC as well. Place Trade appeals to clients with various investment needs, by offering a range of products and services – including stocks, options, mutual funds, extensive fixed income securities, online trading, and no-fee IRAs. Additional services include Wealth Management, college and retirement planning, 401(k) rollovers and business retirement plans. Place Trade Financial, Inc. is also an active member of the Securities Industry Association (SIA). Web address: www.placetrade.com

For questions or comments, Sarah may be contacted at (919)719-7200 or via email at sarah@placetrade.com.