The
Highs
and
Lows
of
Running
a
Small
Business
I
would
like
to
be
able
to
tell
you
that
running
your
own
business
is
easy
and
loads
of
fun.
I
would
like
to
say
that
it
is
a
smooth
road
to
success.
I
would
like
to
tell
you
that,
but
it
would
not
be
true.
There
are
disadvantages
as
well
as
rewards
in
operating
a
small
business.
I
want
to
help
you
understand
what
is
involved
in
owning
a
business
to
help
you
make
an
informed
decision.
I
want
you
to
be
enlightened
to
new
methods
of
entrepreneurship
or
just
simply
help
you
believe
in
the
possibilities
that
exist
as
a
small
business
owner.
Not
everyone
is
cut
out
to
be
an
entrepreneur.
There
are
many
rewards
to
being
your
own
boss,
as
well
significant
challenges.
Deciding
whether
to
become
a
small
business
owner
is
a
huge
risk.
When
you
work
for
yourself,
you
can
not
only
lose
your
business
and
be
out
of
work,
but
you
can
also
end
up
in
debt
at
the
same
time.
However,
being
a
small
business
owner
you
are
contributing
to
society
by
providing
job
opportunities.
Most
new
jobs
come
from
small
businesses,
not
major
corporations.
Indirectly,
you
make
a
major
contribution
toward
eliminating
unemployment.
The
small
business
life
is
not
perfect;
there
are
drawbacks
and
it
is
best
to
recognize
them
from
the
start.
Running
a
small
business,
you
will
work
harder
than
ever,
you
will
experience
high
stress
levels,
and
you
will
not
make
much
of
a
profit
in
the
beginning.
To
emphasize
this
again:
you
can
end
up
in
debt.
One
of
the
things
that
I
learned
by
operating
a
small,
local
organization
is
that
you
have
to
have
some
type
of
managerial
skills,
because
if
you
lack
them,
your
business
may
sink.
Also,
you
first
must
believe
in
yourself.
If
you
do
not
believe
in
yourself,
how
you
can
expect
others
to
believe
in
you?
(Speaking
of
other
individuals,
you
can
not
be
intimidated
by
people—you
must
have
thick
skin
and
be
persistent.)
The
hardest
thing
I
had
to
learn
in
terms
of
running
a
small
business
was
how
to
handle
uncertainty.
The
thought
of
not
knowing
the
outcomes
and
placing
everything
on
faith
was
unnerving
and
created
high
levels
of
stress
for
me
for
long
periods
of
time.
From
these
experiences,
I
realized
that
I
was
here
to
serve,
to
provide
a
service
to
those
that
needed
what
I
had
to
offer.
Adversity
will
help
you
become
stronger.
Even
when
I
thought
the
whole
world
was
caving
in
on
me,
I
never
gave
up.
That
is
what
I
am
telling
you:
never
give
up;
however,
be
aware
of
the
challenges
involved.
Here
are
a
few
proven
tactics
that
will
help
you
run
a
successful
small
business.
First,
learn
from
others.
Creativity
is
great
but
it
is
even
greater
when
it
is
learned
from
others
and
applied
to
new
situations.
Secondly,
develop
relationships.
There
will
be
times
in
which
you
are
not
able
to
do
it
alone.
You
will
need
a
team,
people
who
are
destined
to
work
with
you
and
provide
insights
that
you
may
have
not
seen.
Brand
yourself.
Promote
awareness
of
your
business
or
service
in
order
to
establish
an
image.
Lastly,
watch
your
overhead.
Generally,
small
business
has
a
lower
overhead
than
corporations,
because
it
produces
a
smaller
volume.
In
summary,
there
is
no
true
recipe
for
successfully
running
a
small
business.
You
will
experience
as
many
highs
as
lows.
You
must
stimulate
yourself
to
keep
going.
As
Mark
Twain
once
wrote:
Explore,
Dream,
and
Discover!
Tiyi
N. Moori, a business advisor and productivity consultant, focuses on assisting
small business owners and professionals with writing effective business
plans and grant writing. Moori’s mission is to live life with passion
and purpose and to inspire others to do the same while achieving financial
success.
Offering
a
rare
blend
of
creative
and
strategic
strengths,
Moori
has
achieved
exciting
success
in
organizing
and
implementing
business
concepts
and
organizational
development.
She
is
recognized
for
her
success
in
establishing
“Networking
for
the
Best”
(NFB),
an
after-hours
business
organization,
in
2003,
and
maintaining
its
membership.
