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Myths
and
Fallacies
of
Communication
“The
single,
biggest
problem
in
communication
is
the
illusion
that
it
has
taken
place.”
—George
Bernard
Shaw
So
many
of
us
today
are
so
busy
working
together
on
proposals,
meeting
deadlines,
and
arranging
appointments
that
we
just
simply
assume
that,
in
our
daily
interactions
with
one
another,
our
lines
of
communication
are
understood.
We
say
what
we
have
to
say
and
move
on,
without
considering
“did
that
individual
actually
understand
what
I
just
said”?
(As
if
we
already
do
not
have
enough
to
do.)
Taking
a
few
minutes
to
ensure
communication
is
understood
is
worthwhile.
It
is
an
investment
that
will
save
you
time
in
the
future.
Speaking
and
communicating
are
not
the
same
things.
You
can
speak
to
an
individual,
but
if
that
person
does
not
understand
your
message
in
the
way
you
meant
it
to
be
understood,
you
have
failed
to
communicate
it.
Understanding
communications
with
someone
can
eliminate
any
unnecessary,
interpersonal
dynamics
that
may
occur
while
working
together.
When
people
can
“connect
the
dots”
from
what
they
are
hearing
to
what
you
are
saying,
communication
is
better
and
effective.
Think
of
communication
as
a
building
and
you
are
the
architect.
Just
as
a
building
has
structures
and
requires
specific
measurements,
communications
has
required
structures
and
expected
measurements.
Communication
has
to
be
strong
and
straight
as
an
erect
building.
Consider
it
as
a
lifelong
art
that
can
be
continuously
improved.
Communication
must,
above
all
else,
be
credible.
The
fundamental
purpose
of
communication
is
to
enhance
the
performance
of
others
and
yourself.
So
what
happens
when
communication
does
not
take
place?
A
lack
of
communication
can
create
an
environment
of
hostility
and
fill
the
gap
with
rumors
and
misunderstanding.
Without
communication,
individuals
may
feel
like
they
are
not
part
of
the
team
and
may
experience
a
sense
of
exclusion.
Interaction
with
others
would
be
greatly
affected.
Here
are
a
few
examples
of
common
miscommunications:
“If
I
know
it,
then
everyone
must
know
it.”
“Did
you
hear
what
I
meant
for
you
to
hear?”
“So
much
to
do
not
enough
time
to
listen
to
someone
else”
 The
most
common
communication
problem
is
the
assumption
that
because
one
person
is
aware
of
some
piece
of
information,
then
everyone
else
is
too.
That
is
a
huge
assumption
that
could
be
very
costly
in
the
future.
Everyone
that
is
involved
should
be
informed
of
everything
that
everyone
else
knows.
As
mentioned
earlier,
with
today’s
increasingly
diverse
workforce,
people
often
convey
information
to
someone,
but
do
not
realize
that
their
message
was
misinterpreted
or
misunderstood.
As
Mark
Twain
notes,
“the
right
word
is
to
the
almost
right
word
as
lightning
is
to
the
lightning
bug.”
The
difference
between
an
ordinary
utterance
and
one
that
communicates
is
choosing
lightning
words,
not
lightning
bugs.
Most
of
the
time
it
is
never
what
we
say
to
others,
but
it
was
something
that
we
did
not
say.
Poor
communication
is
the
foundation
of
misunderstandings.
Adopting
the
need
to
communicate
effectively
can
greatly
influence
you
and
how
you
interact
with
others.
Realizing
the
need
for
effective
communication
can
save
time
and
eliminate
frustrations.
It
is
an
investment
highly
worth
making.
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 Tiyi
N. Moori, a business advisor and productivity consultant, focuses on assisting
small business owners and professionals with writing effective business
plans and grant writing. Moori’s mission is to live life with passion
and purpose and to inspire others to do the same while achieving financial
success.
Moori
participates
in
speaking
opportunities
by
addressing
business
and
professional
organizations
in
the
Triad.
She
inspires
entrepreneurship
and
promotes
leadership
skills.
Her
achievements
have
been
featured
in
the
Chronicle,
Triad
Business
Journal
and
other
business
media.
Cathy
Seaver,
president
of
Effective
Connection,
describes
her
as
a
“committed,
aspiring
young
professional
who
is
making
a
change
in
the
business
community.”
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 Offering
a
rare
blend
of
creative
and
strategic
strengths,
Moori
has
achieved
exciting
success
in
organizing
and
implementing
business
concepts
and
organizational
development.
She
is
recognized
for
her
success
in
establishing
“Networking
for
the
Best”
(NFB),
an
after-hours
business
organization,
in
2003,
and
maintaining
its
membership.
Moori
focuses
on
branding
and
performance
of
excellence.
She
has
an
active
interest
in
publishing,
marketing,
and
Latin
dancing.
Moori’s
exceptional
track
record
of
business
improvements
is
based
on
her
philosophy
of
growth
for
change.
Her
favorite
quote
is
“Say
‘no’
to
the
good,
so
you’ll
have
room
in
your
life
to
say
‘yes’
to
the
great.”
She
is
known
for
her
abilities
of
team-building
and
quickly
identifying
areas
of
improvement.
Moori
received
her
Bachelor
of
Science
from
the
East
Carolina
University
in
Cytotechnology
(the
study
of
the
structure
and
function
of
cells),
with
aspirations
of
owning
a
reference
laboratory
design
for
cancer
research.
Moori
remains
connected
to
the
community
through
her
service
to
several
organizations,
including
the
Winston-Salem
Chamber
of
Commerce,
United
Way
Board
of
Directors,
and
Winston-Salem
Junior
League,
Inc.
She
was
recently
featured
in
the
Triad
Business
Journal’s
“40
Leaders
Under
40”
and
“People
on
the
Move”
in
Winston-Salem,
where
she
resides.
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